It was an unlikely pair that came together in 1953 to create a company: on one side, the Swiss engineer Georg H Endress, just 29, and on the other, the German Ludwig Hauser, 58, head of a cooperative bank. But the two complemented each other perfectly. The vision and drive of one was as important for success as the prudence and experience of the other.
L Hauser KG opened for business on 1 February. The young company was headquartered in Hauser's apartment in Lörrach in Germany, financed with modest start-up capital of 2,000 deutsche marks. The company was named after Ludwig Hauser’s wife, Luise, who is listed in the commercial register as the shareholder.